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Welcome to the most frustrating blog in the world!
If you're looking for clear-cut answers, definitive verdicts, or a prophet to tell you what to believe, I have to warn you: you're in the wrong place.
These mini-articles were created with another aim: to give you tools.
They are bits of theory, as quick and simple as possible, which will enable you to choose according to what is most important for YOU. And if I also manage to inoculate you against empty buzz-words and straight up quacks, I'll be even happier.
What is foam and how does it form?
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Why we link MORE FOAM = MORE CLEANING and why it doesn't make sense
An introduction to the fabulous world of surfactants
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Why do surfactants clean? And what is the difference between "natural" and "synthetic" surfactants?
Super-concentrated household detergents: what are they and how do they work? Pros and cons
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Find out the one situation when being "dry" is truly advantageous.
Concentrated detergents: what they are, types, advantages and disadvantages
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Why does less water equal less effort? And why is this important for the environment?
How can a detergent be (more) eco-sustainable? What should I look for?
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An overview the different approaches to make house cleaning more eco-friendly.
How to assess the eco-sustainability of a product
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Some guidelines that can be useful in assessing a product and understand the choices behind it. And then some nice words to show off at the dinner table with friends.
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